Eva Longoria hosted a media launch at the Villa Magnum during a Magnum ice cream promotional day on the French Riviera in Cannes, France on Monday.
The ice cream brand is set to launch a $12 million ad campaign for a new flavor, with the Desperate Housewives actress appearing in the spot.
New Magnum ‘Mayan Mystica’ is inspired by the ancient origins of chocolate, the Mayan Indian culture, thought to be the birthplace of chocolate in 500 BC.
The new ad sees new Magnum girl Eva Longoria in a mystical Mayan temple as she unlocks the secret of pure ice cream indulgence and is sure to be another resounding commercial success.
Programs in which the 30-second ad spot will appear as part of the campaign include: Project Runway, Pushing Daisies, America’s Next Top Model, Hollyoaks and Grey’s Anatomy.
Eva Longoria Beautiful Posed Pics @ the Villa Magnum in Cannes
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